From first click
to real visibility.

We bring together digital design, development, performance marketing and data with integrated mainstream media capabilities through our partnership with RC Marketing.

DIGITAL · CREATIVE · PERFORMANCE · MEDIA      DIGITAL · CREATIVE · PERFORMANCE · MEDIA      DIGITAL · CREATIVE · PERFORMANCE · MEDIA      DIGITAL · CREATIVE · PERFORMANCE · MEDIA      DIGITAL · CREATIVE · PERFORMANCE · MEDIA      DIGITAL · CREATIVE · PERFORMANCE · MEDIA      

Built to work
together.

Bonafide connects the parts of a digital campaign that are often handled separately. The experience, the traffic, the tracking and, when the brief calls for it, visibility beyond digital.

01

Digital
experiences

Websites, landing pages and digital experiences built around usability, performance and conversion.
Development

React.js · Next.js · WordPress
Responsive development
Performance & user experience optimisation

Experience & conversion

Landing pages · UI / UX
Customer journeys
Conversion-focused experiences

02

Performance
marketing

Campaign strategy and execution built around measurable business outcomes, from acquisition through search visibility.
Paid media

Google Ads · Meta Ads
Search campaign strategy
Audience targeting · Remarketing
Campaign performance monitoring

Search visibility

Technical SEO · Keyword research
On-page SEO · Google Search Console
Indexing & crawl health

03

Data &
measurement

Measurement infrastructure that connects campaign activity to user behaviour, conversions and performance.
Analytics

Google Analytics 4 · Funnel analysis
User behaviour tracking & insights
E-commerce measurement · Attribution

Tracking

Google Tag Manager · Conversion tracking
Lead, form & WhatsApp tracking
Custom events · Cross-domain measurement

Reporting

Marketing dashboards · Performance reporting
Data visualisation & insights
Lead reporting · Executive summaries

04

Media &
visibility

Integrated mainstream media capabilities for briefs that need reach beyond digital, delivered through our partnership with RC Marketing Consulting.
Media strategy

Mainstream media · PR & brand exposure
Print · Television · Radio · Online

Strategic visibility

Media positioning
Wider public visibility
Strategic media connections

Explore the partnership ↘

Google Certifications & Expertise

Google Analytics 4 Certification

Google Analytics 4

Certified

Google Ads Search Certification

Google Ads Search

Certified

Google Ads Display Certification

Google Ads Display

Certified

Google Ads Measurement Certification

Google Ads Measurement

Certified

Selected projects

03 / work
Carbon2030 Software
Carbon2030 Software

Visibility,beyonddigital.

Some campaigns need to reach beyond digital channels. Through our partnership with RC Marketing Consulting, we extend into mainstream media, PR and strategic brand exposure.

Media & visibility / Bonafide × RC Marketing Consulting

Take the story
further.

For briefs that need mainstream media, PR and broader visibility, Bonafide works with RC Marketing Consulting — combining digital execution with established media experience.

RC Marketing Consulting media coverage

Proof,
not
decoration.

Selected coverage shown from RC Marketing Consulting's company profile. The material represents RC Marketing's media experience, not Bonafide client work.

RC Marketing Consulting founder and principal consultant profile
Strategic media partner

Roche
Chew.

Founder & Principal Consultant of RC Marketing Consulting. His profile describes more than 20 years of experience across Malaysian print, TV, radio, digital and integrated media.

20+years of experience
Print / TVradio + digital
Strategymedia + business development
RC Marketing / Media & Market Network

Public relations
& media engagement.

Corporate communications · Media outreach · Press event management

01

PR strategy

Build the right story, messages and media-ready materials.

Strategic messaging

Develop two communication angles and key messages for healthcare professionals (HCP) and general-public audiences.

Bilingual press release development

Up to two post-event press release versions in English and Mandarin, with up to two reasonable revision rounds per written material.

Spokesperson & PR kit coordination

Coordinate approved quotes and core messaging; assist with PR kits for on-site media engagement and post-event distribution.

Media gift recommendations

Recommend suitable media and guest gifts; production is excluded.

02

Media engagement

Reach relevant newsrooms and coordinate the media response.

Targeted media list

Develop a curated list of 20–30 relevant media contacts, segmented by healthcare and general-public communication angles.

Media invitations & follow-up

Distribute invitations and follow up with media contacts to encourage attendance and participation.

Media attendance coordination

Manage confirmations and share essential event information with participating media representatives.

Post-event media monitoring

Track available coverage and provide a basic coverage summary.

03

Event coordination

Professional execution for your press conference.

Media conference management

Programme and rundown planning, media registration, on-site media liaison, interview and event-day coordination.

Professional emcee

One professional emcee for a one-hour press conference, including programme flow and media Q&A facilitation.

Press conference photography

One photographer for two hours, including edited digital photos of speakers, VIPs and event highlights.

Connections have context.

Media Mulia — theSun — Bernama — PIKOM — ESGAM — MRCA — Media Mulia — theSun — Bernama — PIKOM — ESGAM — MRCA —

Organisations presented in RC Marketing's company profile as part of its media and market network. They are not presented here as Bonafide clients.